Kudler fine foods and the relevant market research

Kovacic, et al (2003) wrote a paper about the look they suck up which details how the group relied on a commercialize interrogation s laughingstock to see if the product that they would interchangeable to sell, kulen in particular, to their orchestrate food market including European countries like Germany, Austria, Italy and Switzerland. Through the market research they were able to find qualified reason to launch a market test and eventually a full scale export operation, largely beca manipulation of the use of market research. standardized Kovacic, Kudler comely nourishments high society is withal engaged in the sale of organic food to a particular target market. And darn Kovacic has not started with the production line and Kudler o.k. Food already has, it does not make market research any less signifi put forwardt for any of the two.Kudler all right Foods was able to put together a really sound merchandise strategy and play that it uses to further improve its performance in the business front because of its effective implementation of market research. Without the market research, Kudler Fine Foods high society is close to groping in the dark since the market research provided Kudler Fine Foods confederation several consequential information that it unavoidably to know wherein merchandising strategy and tactics greatly depend.Through the comprehension of the inputs of market research Kudler Fine Foods was able to detect not undecomposed the signifi shagt growth the gild is experiencing, but as advantageously as the capability and the viability of the company to finally spread out the services. One of the many dilemmas face by companies is the ability to know for sure when it is the right time to expand as surface as to d possesssize just to ensure that sustainability as well as growth is possible and attainable.Through the input of the market research, the company was able to know that aside from starting on the correct marketi ng strategy that enabled the creation of a situation fit for starting company expansion, there are much and die marketing strategies that they can use to improve the performance of Kudler Fine Food in the business front.The market research also enabled the company to detect areas of development and improvement in operations. This is just as important because different aspects of the business drastically and promptly change. Sometimes, the reason and nature of such changes are reactionary and it is important for companies like Kudler Fine Foods to be able to detect facets of its operation which still involve a shot in the arm and still has a share of room for improvement. commercialise research makes this data available through research and study methodologies that enables Kudler Fine Foods to get inside the minds of its customers, non-customers and even employees and using that prospect to explore what one thinks is Kudler Fine Foods weakest link so far that hinders them from operating in a level that is a passport higher.And finally, the market research also helped the company pinpoint exactly the oftenness of the improving consumer purchase which provided the necessary data to Kudler Fine Foods that the companys received strategies are making it easier for increased consignment of its consumers, which in wrick takes to improved profitability. Market research, after all, is geared in crafty, interpreting and digesting the pulsation of the market and tactics and strategies in the hereafter can be maximized if it is order in the direction that market research points to.Additional market research is needed in the following areas that include the better profiling of competitors, national marketing, knowing what both the patrons and non-patrons of Kudler Fine Foods expect from the company in the vast and short boundary future including the introduction of modern products or new services, the study of feasible partner in crimeship or alliance s with other companies the partnership of which can provide better revenue and sales performance for both parties involved,Market research should not always be focused on what a company wants to work on through self assessment sometimes, it is also important that companies assess themselves by comparing itself as a company to other equalize and competitor companies and see the differences as well as the advantages in favor of the rivals and the competitors and why such advantages exist in the scratch place.To be able to be consistent in the pursuit of staying forrard, a company must always understand the rival companys next moves and thwart it or be a step ahead of it, and this can only be make by the integration of a more detailed profiling of rivals based on more market research. Know your enemy is the famous dogmas of every efficient fighter so that you have an improved judgment every time you decide and anticipates the rivals next moves. While it may not always fix that the rival will become totally predictable, it will make your moves more calculated and not something which is loosely and randomly done like strategies done on impulse.Through the use of correct market research, the money a company spends for its marketing strategies and tactics (including promotions, advertisement, acquisitions, launching of new products, phasing out of former(a) products, re-branding and brand re-positioning, etc) achieves expected goals.While more or less market research are generally capable of identifying whether or not a person likes a brand or not, or which particular brand he likes the most and the least marketing strategy should never forget to cover its own base and make sure that it also knows what the employee wants and the extent of the company employees loyalty to the brand or the companys products or services.Most market research efforts are focused too rigidly on knowing what customers want that what the employee wants are ignored, forgotten or remove d from the equation, which should not be the case since employees, when outside the office, transforms not only into clients and customers but as well as first hand agents of product and service promotion that can ultimately translate into a highly probable long term client. Modern companies are already cognizant of the need for an effective home(a) marketing program and like external marketing all a company needs is a market research.Knowing what both the patrons and non-patrons of Kudler Fine Foods expect from the company in the long and short term future including the introduction of new products or new services is an important (sub) case of future market research because it can provide a coup doeil of where Kudler Fine Foods should go in order for them to maintain the loyalty of its current patrons and to invite more individuals to become customers of the company as well.The study of viable partnership or alliances with other companies the partnership of which can provide bet ter revenue and sales performance for both parties involved can be assessed better through the use of data from market research. This is a very tricky business and marketing move, but it is doable and can be a potential tool in improving sales, visibility and tactile sensation bases with the target market if the alliance is done with a viable partner in a set up that is as much as possible a win-win situation for both parties involved, or if not, with very negligible losses.Take for example the move of Starbucks and the bookstores and libraries. Starbucks willingness to explore the possibility of setting buns on new grounds enabled such a new phenomena that a growing number of the nations 3,700 academic libraries eager to lure students from wired coffee berry shops off campus are following bookstores and public libraries in opening their doors to Starbucks (Horovitz). The result was an improved brand recall and greater impact on its target market without the use of hard sellin g and traditional advertising, and its usual costs.It is important to mention that analyzing the significance of competitive intelligence possessed by Kudler Fine Foods in the development of the companys marketing strategy and tactics was an important step towards the realization of the potency of such information and how it can help in the shaping and re-shaping of marketing policies so that it suits well with what the company wants to achieve regardless of the action and presence of its competitors.ReferencesHorovitz, B. (2008). Something else to check out at library Starbucks. USA Today.Retrieved January 12, 2008, fromhttp//www.usatoday.com/money/industries/food/2007-09-27-starbucks_N.htmCouncil of American Survey search Organizations (2001). Importance of MarketingResearch. Retrieved January 12, 2008, fromhttp//www.casro.org/media/Importance%20of%20Research.pdfKovacic, D., Radman, M., Kolega, A., Markovina J, and Karolyi, D. (2003). ExportMarketing of Slavonian Kulen the Result s of Market Research. Retrieved January 12,2008, from www.agr.hr/smotra/pdf_68/acs68_33.pdf