Propaganda, P.R., and the News Essay Example | Topics and Well Written Essays - 1000 words

Propaganda, P.R., and the News - Essay ExampleIt will also explain the propaganda techniques used by the U.S organization in post war 1 and discuss why some techniques were too arrogant towards authoritiess action. The First World War popularized the word propaganda and provided it with a negative implication since all the describe nations participated in the war used new approaches of modern propaganda to organize their populations for the conflict. In the US, the effort was chaired by president Woodrow Wilson in the development of the CPI (Committee on Public Information) as a key propaganda ministry. The major tooth root of the Committee on Public Information was to improve the United States involvement into the war with the aim of establishing a world which is secure for democracy. This notion was particularly established by the leading scholar of the period, Walter Lippmann, who was 25 days old by then. Lippmann was interested majorly with the upholding of the nations capi talist system in the face of increase resistance, ideological opposition, and unrest, feeling that the field of science would require being employed to democracy, where social scientist and social engineers would consider the reliable with a background upon which a latest stability might be achieved. Because of this, Lippmann proposed the need for development and intelligence control in what he referred the development of consent. The major intellectual of the period then became chiefly concerned with the matter of propaganda during time of peace, having experienced its success during war. According to Lippmann, propaganda has desirable and legitimate role to dramatic event in the republican system. He further noted that state-supported was a confused herd of meddlesome and ignorant outsiders, who must be maintained as interested spectators of activities, and separated from the actors and the powerful themselves. Edward Bernays, the founder of public relations got his beginn ing with Wilsons Committee on Public Information during the First World War, take a firm stand that the intelligent and conscious manipulation of the organized opinions and habits of the masses is a crucial element in the democratic society. According to him, those who control this unseen approach of society form an imperceptible government that is the true suitable ruling power of the nation. Bernays pointed out that modern society was conquered by few number of individual who pull in the social patterns and mental processes of the masses. This was consistent with the Lippmann assertion of a sequential result of the manner in which the current democratic society s arranged. Hence Barneys borrowed from Lippmann the concept of engineering of consent. According to Lippmann, influencing nations thinking with propaganda is not an aristocratical task it takes a higher ability concerning how public opinion works and how such opinions can be made to unite beliefs. Therefore, the politi cal leaders should use the propanda techniques to achieve their political desires the same way American did. During the First World War, the CPI (Communication on Public Opinion) attained this through making planned wound up appeals, demonizing Germany by connecting the warfare to the aims of different social groups and through lying outright. The CPI propaganda naturally appeals to the heart entirely not mind. Emotional protest is a preferred technique of propagandist, since every emotion