Porsche Cayenne Case Study Essay

1. Why is Porsche demonstrateing the Cayenne product?a. To leverage its differentiate crossways a wide range of product categories2. What atomic number 18 the benefits and risks of the Cayenne launch?a. Risksi. Cayenne would join a competitive and crowded SUV marketii. potence for new-fashioned entrants threatens sustainability of Porsches sales forecasts iii. Launching a luxury SUV was an pricey bet for Porsche iv. SUVs were under attack in the U.S. by cultural criticsv. dominancely damage Porsche brand and turn away loyal customersb. Benefitsi. Will commute Porsche products for protection against potential declines in sports car market ii. Will amalgamate traditional Porsche styling and performance with off-road driving capability and spacious interior iii. judge to sell 20,000 units per yeariv. Will lead to future growth potential in sales, turnover, and earnings v. Open the way to future product variegation for Porsche3. Does the Cayenne launch change the overall meanin g of the Porsche brand? a. Yes suburban soccer mom connotation conflicts with Porsche cool factor b. VW responsible for major(ip) aspects of production, with only final assembly to be conducted by Porsche c. Assembly in Leipzig put into question its Made in Germany moniker4. Who are the Porsche consumers? How would you qualify them? What do they want? a. Upper-class drivers who appreciate and desire stylish cars that are fun to drive5. Should Porsche shackle with the online brand conjunction? Why or why not? a. Porsche should take the valuable information provided by the online brand community into consideration to a certain extent b. However, Porsche should not engage with online brand community because it is a home for Porscheusers, not Porsche makers, and this smell out of community contributes to Porsche brand c. For example, a college administration engaging with a fraternity interferes with the sense of brotherhood)6. What can executives learn from Cayenne that could be pl anned to future new products? a. Remain closer to traditional Porsche ideals when expanding product line (greater involvement of Porsche in assembly and assembly location)